Bøger af Claudio Torres

This book shows five steps to transform your life and achieve your personal and professional success using the Internet and Digital Technologies.The book is written by the author of the best-seller "The Digital Marketing Bible" Claudio Torres, is a warning to all generations that things have changed, and we're now entering a new era-although most of us haven't noticed. Within these pages, you will discover how to develop both personally and professionally-whatever your goals may be-by using the Internet, social media, social networks, collaborative movements, and everything that's going on around you. You'll gain insight into what's really going on, how to find your way, and how to achieve your goals. This is a book for everybody, professionals, musicians, engineers, artists, young people, and anyone who has dreams and wants to improve themselves personally and professionally. Ultimately, you will understand what the Age of Talent is all about, and you'll realize that you're in the right place at the right time, reading the right book, and building your future. So take your book, make yourself comfy, and let's set off together on this journey of personal and professional fulfillment.

"The Bible of Digital Marketing", the best-seller book of the digital marketing guru Claudio Torres, is used as the textbook in many digital marketing undergraduate and MBA programs in Universities, guiding thousands of consultants and companies around the world.This book presents a comprehensive view of digital marketing, digital technology, and digital transformation. It is useful for marketing and business executives, entrepreneurs, advertising professionals, marketing and business students, and anyone that needs to understand how to work in the digital ecosystem.At this book, you will learn about the Digital Ecosystem, Digital Agents, Digital DNA, and its constructive and functional components. Also about what is and how to build a Digital Identity, as a combination of three digital footprints: the Persona, the Presence, and the Influence. You will see how to develop a Digital Culture for your business and its four dimensions: Consumer, Influencer, Collaborator and Specialist, and the four Digital Strategies to manage the digital culture: Digital marketing; Digital engagement; Digital empowerment; Digital management.Finally, you will dive into the seven digital marketing strategies: Talk, Interact, Spread, Tell, Push, Search and Track, and the Digital Excellence Process to implement and keep them.WHY YOU MUST READ THIS BOOK?Today, in the business world, either you understand what's going at the digital world or you're devoured by the market. Understanding the Internet and the digital environment is no longer a matter of choice. Do not hide behind the idea that it is possible to do marketing without the Internet. Don't make a mistake, thinking that just creating a website solves your problems. As the Sphinx would say: the wrong answer.As you become aware of the importance of the Internet in your marketing strategy and your business, you still have to decipher the riddle, for which without a correct response you do not enter the palace, that is, you do not enter the Internet.When you hear about digital marketing, online advertising, web marketing, mobile marketing, inbound marketing, or any other similarly creative names used to describe this, we are talking about effectively using digital technologies as marketing tools, involving communication, advertising, and the whole arsenal of strategies and concepts already known in marketing theory.And when we talk about marketing, make no mistake, we are also talking about sales, attracting new customers, maintaining customer loyalty, and ultimately doing business. As some companies divide the marketing and sales areas into two departments, many people end up creating the misconception that they are two distinct things when in fact, sales are a part of marketing. It is one of its products, but not the only one. Selling profitably, fostering customer loyalty, expanding the business and valuing the brand in the market - these are all functions of marketing. Effectively using digital technologies as marketing tools means taking action, creating an active marketing strategy, ensuring that it is executed and that its results are effective. It is not enough to act like the man who meets with a friend and asks them: 'what will the weather be like today?' to which the friend responds: 'ask me again at the end of the day.'Doing anything and waiting for the result to then think about whether the strategy was good was the behavior adopted in the early days of the Internet, and what caused the dot-com bubble burst in the 2000s. Today some theorists call it "failing fast" and try to convince us that this is the right way. I do not think so. Creating new experiences and being innovative is important, and they may be one of your business strategies, but the hope is not a strategy. Your planning must be coherent, consistent and based on an effective model, and can also be complemented with experimental and innovative actions.

Por Tierras de la Mora Encantada: El arte islámico en Portugal descubre los cinco siglos de civilización islámica que dejaron su impronta en la población del antiguo Garb al-Andalus. Desde Coimbra hasta los más lejanos confines del Algarbe, los palacios, mezquitas cristianizadas, fortificaciones y centros urbanos atestiguan el esplendor de un pasado glorioso. Este recuerdo artístico es la expresión de una delicada simbiosis, que ha determinado las particularidades de la arquitectura vernácula y sigue omnipresente en la identidad cultural de Portugal.Diez recorridos le invitan a descubrir 76 museos, monumentos y yacimientos en Lisboa, Sintra, Coimbra, Évora, Mértola, Faro y Sesimbra, entre otras localidades.Esta obra forma parte de la colección "El arte islámico en el Mediterráneo". Cada título de esta colección tiene una introducción general idéntica para todos los títulos, seguida de una introducción específica al título en cuestión.Para la versión eBook / Kindle: el enlace "Echa un vistazo / Look inside" le da acceso a la tabla de contenido de este título y a una parte de su introducción específica.Para la versión de bolsillo: el enlace "Echa un vistazo/Look Inside" da acceso a la introducción general.Nota: el libro electrónico incluye un índice de nombres de lugares.Busca otros títulos de esta serie disponibles en español o inglés con 'El arte islámico en el Mediterráneo + MWNF (nueve títulos)' o 'Islamic art in the Mediterranean + MWNF' (diez títulos).Busca todos los títulos de Museum With No Frontiers en todos los idiomas con 'Museum With No Frontiers + MWNF'.

In The Lands Of The Enchanted Moorish Maiden: Islamic Art in Portugal uncovers five inspired centuries of Islamic civilisation that shaped the people of the former Gharb al-Andalus. From Coimbra to the furthest reaches of the Algarve there are palaces, Christianised mosques, fortifications and urban centres, all of which bear witness to the splendour of a glorious past. This artistic recollection is the expression of a very delicate symbiosis that determined the particularities of vernacular architecture and still permeates the cultural identity of Portugal.Ten itineraries invite you to discover 76 museums, monuments and sites in Lisbon, Sintra, Coimbra, Evora, Mertola, Faro and Sesimbra (among others).This title is part of the series "Islamic Art in the Mediterranean". Each title in this series starts with a general introduction to the series, followed by an introduction to the particular title. For the eBook / Kindle version: the "Look Inside" link gives access to the table of contents of this title and to a part of its particular introduction. For the paperback version: the "Look Inside" link provides access to the general introduction. Note: only the eBook includes an index of locations.