Bøger af Claudia Thonet

Agile Prinzipien und Frameworks wurden zwar für die Entwicklung komplexer Produkte geschaffen, doch sie lassen sich auch im Vertrieb gewinnbringend nutzen. Mit diesem Buch erhalten Geschäftsführer, Vertriebsleiter, Führungskräfte, Berater und Mitarbeiter aus Service und Vertrieb praxistaugliche Methoden, mit deren Hilfe sie ihren Vertrieb als Brücke zum Kunden beweglich und lösungsorientiert gestalten können. Denn nur durch flexible, schnelle und innovative Sales- und Servicebereiche lassen sich wechselfreudige Kunden halten und junge "Digital Natives" gewinnen. Anhand zahlreicher Praxisbeispiele zeigt die Autorin, wie und wo Sie agile Methoden wie Scrum, Kanban, Design Thinking, Shopfloor, OKRs und viele mehr erfolgreich einsetzen. Mit konkreten Anleitungen und hilfreichen Tipps für eine nachhaltige Leistungssteigerung in Sales und Service und ein Umdenken im Sinne des Kunden. Die 2. Auflage wurde aktualisiert und unter anderen um Beiträge zu den Themen Agiler Sales-Prozess, themenzentrierte Einwand-Integration, OKR-Zyklus und Sales Board ergänzt.

Agile principles and frameworks were created for the development of complex products, but they can also be used profitably in sales. This book provides managing directors, sales managers, executives, consultants and employees from service and sales with practical methods that help them to design their sales as a bridge to the customer agile and solution-oriented. After all, flexible, fast and innovative sales and service departments are the only way to retain customers who are willing to change and to win over young "digital natives". Using numerous practical examples, the author shows how and where you can successfully use agile methods such as Scrum, Kanban, Design Thinking, Shopfloor, OKRs and many more. With concrete instructions and helpful tips for a sustainable increase in performance in sales and service and a change in thinking in the interest of the customer. Content Transformation in sales: How to meet the new requirements Agilization in Sales and Service: How the culture and structural change succeeds The agile cycle: from customer requirement to implementation Frameworks with practical guidance: Open Space Agility Framework, Agile Networks, (Service) Design Thinking, Teamcanvas, Scrum, Kanban, Shopflor, Delegation Board The authorClaudia Thonet is an instructional trainer and instructional coach (ECA) and has decades of practical experience in organizational and team development in service and sales in large companies and corporations. She trains trainers and facilitators and is an expert in agile culture change. Together with Svenja Hofert, she has published "The Agile Culture Change" (2019) with Springer Gabler. For several years, she has been a pioneer in the transformation of sales areas.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

The demands on companies are changing rapidly due to digitalization. Today's customers want to be served conveniently, directly, solution-oriented and accommodating at all times on all communication channels. Only flexible, fast and innovative sales and service departments will keep the customers willing to change and also get the young "digital natives" on board. This book is about practical agile working principles and methods, with the help of which you can make your sales department more innovative and agile as a bridge to the customer.On the basis of agile leadership and team principles, you will be provided with custom-fit structures and frameworks to increase the agility of sales teams. How do you successfully implement agile frameworks and methods such as Kanban, Design Thinking, Shopfloor and OKRs in which sales area? Which prerequisites must be created for this? The basis for change is the common understanding and mindset of the decision-makers. The book offers thought models and numerous tips for action. A decisive factor is the strengthening of self-organization and assumption of responsibility through a different understanding of the role of management. Building on this, the book describes practicable agile structures and methods for developing sales and service teams in the direction of transformation and innovation capability.Target group are managing directors, sales managers, executives, consultants and employees from the areas of service and sales.