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  • af Claire Routley
    398,95 kr.

    This book is your indispensable aid to setting your fundraising strategy. It shows you how to: * Understand the internal and external fundraising environment * Identify your strategic objectives and key audiences * Structure your tactics * Track, measure and control your plan * Avoid strategic wear-out

  • af Claire Routley
    398,95 kr.

    This is a key textbook for anyone responsible for fundraising, whether your post covers legacy giving in particular, or you have a wider remit. The guide will also be of use to senior charity staff, chief executives and trustees considering a legacies strategy. New chapters including In-Memory Fundraising and Digital Communications.