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  • - Connecting Tourist Experiences to Places
    af T. C. Melewar & Chiara Mauri
    1.789,95 kr.

    Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.