Bøger af Chandra Sekhar Patro

The book is aimed at providing a comprehensive understanding on e-retailing environment and online consumer behaviour. A detailed discussion is made on consumer online buying experience, influence of perceived benefits and risks on consumers¿ shopping behavior, and consumers¿ perceived value related to online shopping. This book gives a unique experience to the readers as it contains textual information as well as a case study based on empirical research.