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  • - A Value-Based Approach
    af Peter Doyle, Gregory Whitwell & Bryan A. Lukas
    1.148,95 kr.

    This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. The governing objective of management in most of today?s leading companies is to maximize long-term returns to shareholders.