Bøger af Brian Azar

This book is a true autobiography of an overweight babyboomer and his successes, failures and loves for over 75 years

This is a "Hands On" Manual, for business owners, salespeople and managers who want an easy, accurate planner for success in improving "bottom line" result

An owner's manual for anyone who has to sell a product, service...or themselves. This book offers a strategy, map and directions for a successful sales career!

My purpose at work, utilizing my talents, skills, experience, knowledge and wisdom, is to find out specifically, exactly what my clients, colleagues, staff and owners want and need, help get it to them quickly, elegantly and ethically (even if I personally can't deliver it) and have them feel good about it, my company and me. What you think I may lack in job-related technical skills, I more than make up for, with my multidisciplinary task background as well as my communication and interpersonal skills. I bring creativity, innovation, education, and entertainment to the table, as well as community and school involvement. Professional Experience The Sales Catalyst, Inc., Founder and President (Durham, NC and NYC) 1980 - Present Responsible for business development, seminars, workshops and motivational training and coaching sessions for significant sales professionals through executives Clients have included international firms such as IBM, Nationwide, Merrill Lynch, Smith Barney, Prudential, American Express as well as Met, Equitable and Berkshire Life Insurance Companies Performed sales training for government agencies such as Durham and Chapel Hill Human Relations Commissions and private companies such as KeySource Bank and Coldwell Bank Real Estate Conducted executive coaching for over 5,000 individuals and teams Duke University, Lecturer (Durham, NC) 2016 - Present Created course entitled "Re-engineering Your Life and Career" Utilizes course to facilitate life and career changes for participants through neuro-linguistic programming and brain change to help participants live a healthier and more positive lifestyle (see: reeingeeringyourlife.weebly.com) Xerox Corporation, Sales Manager 1976 - 1980 Performed as #1 salesman of the year after first 15 months Integrated advanced multi-department sales techniques bringing technicians to key meetings and managing a number of significant accounts including Random House, Holt and Webcor Electronics Specialty Areas Strategic Marketing, Product Positioning, Sales Training & Leadership Turnarounds, Sales Exec Training, Protocol for Professionals, Business Development, Creating Networking Groups, Motivational Speaker, Recruitment, Corporate and Executive Coaching Training, Sales Coaching, Hiring or Managing Call Center Agents

This OWNER'S MANUAL is a step-by-step guaranteed approach to non-evasive selling, for anyone who has to sell a product, service or THEMSELVES! Utilizing Neuro Linguistic Programing, (NLP) behavior understanding and modification and a unique process of INTERVIEWING prospects to qualify THEM as clients, you will learn to be in control of the sales, process, from beginning to end! You are g9ven a map and directions that will guarantee, if followed precisely, sales results and career success.

A MUST READ roadmap for anyone starting a small business, sales person or a would-be entrepreneur who would like to avoid many of the pitfalls and obstacles that lay before them.

People often forget the obvious: business involves human interaction. It is crucial to recognize and respond to a client's, colleagues, or employees preferred method of communication. However, many people sometimes lose confidence in their own instincts and their understanding of good relationship.Recognizing this need, Brian Azar founded The Sales and Coaching Catalyst more than 39 years ago. Brian adapted a unique approach from several disciplines in order to assist people and organizations in improving their communication skills. Utilizing key concepts from the science of neuro-linguistic programming, Brian created programs that focus on identifying the most common styles of communication. Participants and clients learn how to utilize and improve those styles in order to establish superior rapport and reach their goals.After being a top sales person, sales manager, and trainer, Brian Azar left Xerox in 1980 to form The Sales and Coaching Catalyst Inc. Brian's companies offer training sessions, workshops, programs, key note speakers, and personal and executive coaching for corporations, small businesses, and individuals. In addition to communication skills, Brian offers training, coaching and public speaking, on peak performance, team building, communication mastery skills, including Neuro-Linguistic Programming, using a blend of music, props, and interactive exercises.