Bøger af Bodil Birgitte Helder

Firms, organisations, political parties etc. are trying to bring their messages home to the reader through communication, but by means of language. Therefore it is crucial that the reader is able to evaluate not only the communicative issues, but also the language used in such texts. To that end, appropriate tools to analyse and understand these texts are of vital importance, e.g. for the purpose of evaluating the sender-s credibility, persuasive skills and strategic deliberations in general. Textual Analysis. An Approach to Analysing Professional Texts makes an attempt to meet this need.The basic assumption of the book is that, whatever the purpose, persuasion is always involved in text production. If a text producer cannot establish credibility, he/she will not be able to persuade the reader that what is presented in a text is reliable. To illustrate the persuasive nature of professional texts, from instructions to advertisements and sales promotion letters, key aspects from rhetoric are combined with elements from communication and genre theory, text linguistics, pragmatics, grammar and M.A.K. Halliday-s Systemic functional linguistics.

Over the years, many students have asked for examples of analyses based on the framework presented in Textual Analysis an approach to analyzing professional texts. This book is an attempt to meet that request. The book contains five examples of analyses of previous exam assignments from the CBS course Understanding Professional Texts, which is included in the BA programme Intercultural Market Communication.However, the analyses are also highly relevant for other courses in text production.The analyses presented include a press release from Lundbeck, an advertisement from Forever Living Products, a text on litigation from Philip Morris, the introduction to an annual report from Amnesty International and a value statement from Lego.The book is suitable for all communication students at university level.