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Bøger af Birgitta Sandberg

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  • - Marketing New Technology
    af Finland) Sandberg & Birgitta (Turku School of Economics
    594,95 - 1.832,95 kr.

    Focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.