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Market Segmentation Analysis

- Understanding It, Doing It, and Making It Useful

af Sara Dolnicar, Bettina Grun & Friedrich Leisch

495,95 - 521,95 kr.

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;
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Market Segmentation Analysis

af Sara Dolnicar, Bettina Grun & Friedrich Leisch

638,95 - 693,95 kr.
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