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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

af Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel & mfl.

1.246,95 - 1.314,95 kr.

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.
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- 1.246,95 kr.
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