Bøger af Allen Weiss

"Two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution-and explain how focusing on brand benefits can transform organizations and help them win in the marketplace"--

Featuring 100 stunning colour photographs, Zen Landscapes explains how Japanese gardens must be approached according to the play of scale, surroundings and seasons, as well as in relation to other arts, thus revealing them as living landscapes rather than abstract designs.