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  • Does Multi-stage Marketing Pay? af Alejandro-Marcel Schoenhoff
    Does Multi-stage Marketing Pay?
    - Creating Competitive Advantages Through Multi-stage Marketing
    af Alejandro-Marcel Schoenhoff
    792,95 kr.

    The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty.

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