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Frugal Innovation in Healthcare

- How Targeting Low-Income Markets Leads to Disruptive Innovation

af Cornelius Herstatt & Aditi Ramdorai

1.091,95 - 1.111,95 kr.

The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India.
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- 1.091,95 kr.
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