Bøger af Adam Burns

Donald Trump's love of golf adds him to a long line of presidents who have a close association with sports. Indeed, golf might just be the leading presidential pastime, ever since William Howard Taft was photographed strutting the links against the advice of his predecessor Theodore Roosevelt. And it was Roosevelt, more than any president, who set the standard for linking the nation's top job to its favourite physical pastimes. Starting with Roosevelt's significant role in linking the presidency with fandom, advocacy of, and active participation in sports, this volume traces how occupants of the White House continued to develop these connections in various guises across the following century. Though historians have certainly not ignored such associations, the variety of case studies represented here provides a wider and more multidisciplinary selection of standpoints from which to assess the interactions between sports and the presidency than ever before.

IS THIS BOOK FOR YOU? An Internet Boogeyman can be anyone with a grudge and access to the Internet who wants to damage your reputation online. Want to know the "dirty" little secrets and what can be done about them? Don't want your business destroyed by angry past customers (or jealous competitors pretending to be angry past customers) saying horrible things about you on the Internet? Need to neutralize and minimize damage being done to your reputation now or in the future, but don't know how? Been hit with some bad press and traditional public relations, crisis communication and crisis management strategies won't make your problems go away? Online reputation management, when implemented correctly, with a step by step plan you can easily follow, can help your business repair, build and preserve the value of your name and brand online. This book shows you how. WHAT'S IN THE BOOK? It offers a well organized accounting of popular Internet Boogeyman strategies and explains the tactical do's and don'ts needed to counteract them. It includes simple (not overly technical) plans, strategies, tips and tactics using web marketing strategy and social media marketing secrets that every business owner needs to know. So entrepreneurs and managers don't get overwhelmed, the well-organized information is presented using easy to follow, step by step blueprints they can use to resurrect and protect their reputations online. It's a quick read containing real-world examples, helpful and practical tips. WHAT'S IN IT FOR YOU? Peace of Mind. Profit. Dignity. We know business owners who were unable to sleep at night because they were so worried about the damage being done to their businesses by an Internet Boogeyman. Because they had no idea what, if anything they could do about it, there was no relief for their anxiety, fear or hopelessness. Your biggest takeaway is probably going to be the peace of mind that happens when you are prepared to deal with almost anything a current or future Internet Boogeymen could throw at you. Even if you aren't a "techie" or expert at web marketing strategy, there are some fundamental things you can do to protect everything you've worked for. In summary, you will discover: Where and how an Internet Boogeyman is most likely to attack your reputation online (so you can be ready to counter their moves ahead of time). How to set up an "early warning monitoring system" that automatically lets you know when people are talking about you online (so you can respond quickly, appropriately and turn problems into opportunities). How to use social media for business and generate new leads and customers (so you can supercharge your Facebook marketing, Twitter marketing, YouTube marketing, Pinterest marketing and LinkedIn marketing results). How to build a "virtual force-field" around your name and reputation online (so harmful and damaging content posted by an Internet Boogeyman gets bounced so far down search engine result pages that hardly anyone will ever see them). The secrets of creating "search engine friendly" content in different formats (blogs, articles, videos, podcasts, social media posts, etc.) so your prospects find YOUR reasons to buy instead of an Internet Boogeyman's reasons why they shouldn't. How your advertising budget can be used against you (so you can prevent competitors from siphoning away YOUR business leads without your knowledge). The best social media and online marketing tools for automating and replacing the time consuming "grunt work" (so YOU get an unfair advantage over your online adversaries). The most common "knee-jerk" tactics and strategies that hurt more than they help (and why you should avoid them, even if they sound tempting.) What to do when traditional public relations, crisis communications and crisis management efforts don't make your problems go away. We hope you enjoy reading it.

IS THIS BOOK FOR YOU? If you don't ever want to spend another soul-crushing day working for the man then pay close attention. Maybe you've already got a business that has been successful in the past and you recognize that something needs to change NOW in order for you to keep it. If you want your freedom, but aren't that tech-savvy, it's OK. You don't have to be. We realize you went into business, or are looking to go into business, to do what you do best and like to do most. Maybe you're struggling with ideas on how to start a business or work from home. Maybe your current new business development strategies for your existing small business or home business aren't working like they used to. Maybe your budget is small or nonexistent and you have to be incredibly lean and resourceful to get the most out of every dollar you invest in your business, and your margins for error are slim. If any of the above apply to you, then this book is definitely for you. WHAT'S IN IT? This book highlights a number of online and offline marketing mistakes that entrepreneurs make every day that you should avoid at all costs. It hurts to learn these lessons the hard way. We built this book to be a quick read. It gives you an insider's look that is easy to understand and full of real-world examples that are practical, helpful, and inspiring. WHAT'S IN IT FOR YOU? You should walk away with key ideas that can help you attract, capture, and convert more of your ideal prospects into customers right away. You can do it online and offline, even if you're not a "techie." We will point out all kinds of unnecessary mistakes OTHER people make every day (so you don't repeat them). All you need to do is avoid them and/or do the opposite and you will have the best ways to make money online (and offline) using social media and web marketing strategy. In summary, you will discover: 1) What business trends are emerging and why (so you make the right moves instead of the wrong ones). 2) The importance of good keyword research (and the best tools to help you do it right the first time, quickly and easily). 3) The importance of creating useful content that serves your ideal prospects as well as other people who take care of them too (so you can get OTHER people promoting YOU effortlessly). 4) The importance of creating your content in all kinds of different formats (blogs, articles, videos, podcasts, social media posts, etc.) so your prospects find YOU when they're ready to buy. 5) The power of video and YouTube marketing (so you can sell your products, solve customer problems, and train employees online without having to add or manage unnecessary additional headcount). HOW IS THIS BOOK DIFFERENT? There are all kinds of new business books and "how to" books that talk about web marketing strategy, social media marketing, and ways to make money online. Unfortunately, most of them require you to try and become an expert at Facebook marketing, YouTube marketing (video marketing), Twitter marketing, Pinterest marketing, LinkedIn marketing, blogging, website design, and more. We doubt you have that much spare time to be playing around on the Internet when you've got a business to run. Learn how to... ... sell online 24 hours a day, 365 days a year, worldwide to an almost unlimited number of ideal prospects (even if you don't have, or ever want to hire, train, manage, or PAY salespeople). ... get found online when people are looking to buy what you have to sell. We'll also reveal some of our favorite online tools and "secret weapons" that we use to AUTOMATE time-consuming (but VERY necessary) tasks. Until recently, we only shared these "secret weapons" with our private consulting clients. We hope you enjoy reading this book as much as we enjoyed writing it.

"BAAS: British Association for American Studies"--Cover.