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Do You Want to Keep Your Customers Forever?

af Joseph B. Pine

indgår i Harvard Business Review Classics serien

Do You Want to Keep Your Customers Forever? af Joseph B. Pine
Bag om Do You Want to Keep Your Customers Forever?

Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422140277
  • Indbinding:
  • Paperback
  • Sideantal:
  • 96
  • Udgivet:
  • 2. Marts 2010
  • Størrelse:
  • 127x172x7 mm.
  • Vægt:
  • 82 g.
  • Ukendt - mangler pt..

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Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.

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