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Digital Channels and Social Media Management in Luxury Markets

af Fabrizio (University of Turin Mosca

indgår i Routledge-Giappichelli Studies in Business and Management serien

Digital Channels and Social Media Management in Luxury Markets af Fabrizio (University of Turin Mosca
Bag om Digital Channels and Social Media Management in Luxury Markets

This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribu

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367890667
  • Indbinding:
  • Paperback
  • Sideantal:
  • 200
  • Udgivet:
  • 14. april 2020
  • Størrelse:
  • 235x155x12 mm.
  • Vægt:
  • 340 g.
  • 2-3 uger.
  • 26. november 2024

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This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribu

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