Change Agent

Practice Relentless Innovation in Your Career: Ten Commandments for a Lifetime of AdventureFrom an early age, Ron Gerevas made a lifelong commitment to himself and others to change whatever he touched for the better. In grade school, this meant cutting down on the local fly population in main street stores. In college, this resolution prompted him to become president of his fraternity and Registration Manager at the world-famous Bohemian Grove. As the Director of Human Resources for the world's largest advertising agency, J. Walter Thompson, his relentless work ethic served him well as he helped implement a new business model that forever changed the way they created advertising. As the Director of Public Affairs for the ACTION agency in Washington, D.C. during the fall of the Nixon administration, Ron showed it was possible to bring meaningful change to the Peace Corps volunteer delivery system during a time of political upheaval. And after spending thirty years in the world of executive search, Ron helped shift an entire industry from generalization to specialization. Over the course of his career, he helped lead the implementation of new business models for three different industry leaders that not only changed each organization but indeed each industry forever.As Ron's life illustrates, becoming a change agent doesn't happen overnight. Instead, it's a commitment to a certain set of ideals, which he likes to call his "Ten Commandments." These principles form the framework for how he has lived and operated for the past several decades, and they serve as invaluable guideposts for those he mentors.