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  • Quintessence of Strategic Management af Philip Kotler
    Quintessence of Strategic Management
    - What You Really Need to Know to Survive in Business
    af Philip Kotler, Nils Bickhoff & Roland Berger
    317,95 - 717,95 kr.

    The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.

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