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How you view your customers, your team, your consumer's experience, and your priorities is about to change. The Power of YES! in Innovation encourages you to navigate your business with a renewed and deeper understanding of the benefits of innovation and the enthusiastic embrace of every opportunity. This book is not meant to spawn "yes men" and "yes women." It will enable you to reconsider why you say NO! And more specifically, why you are not capitalizing on happenstance, chance and upward trajectory due to narrow and reactive thinking. Use The Power of YES! in Innovation to shift your mindset and impact your business, partners, and customers in ways that will forever alter your course and growth. These are the stories of what happened when Shawn Nason and Stephan Junion approached every conversation and interaction with the commitment to say YES! Renowned healthcare and business catalysts, the former Disney Imagineer and business doctor, broke open the enlightening truth of their organization's status and path simply saying YES! and exploring every hidden fortune through deliberate innovation. These truths about their businesses and customers crystallized every decision they had ever made, or were planning on making. Are you ready to capture the spark that will refresh and transform your leadership? The Power of YES! in Innovation teaches you to: -Leave "expert" labels at the door.-Return the customer to the number-one priority.-Understand how a philosophy of "Know Me, Surprise Me, and Make it Easy for Me" will reconstruct your customer's experience.-See lessons in the everyday, like how a toilet, a car, and a mouse can teach us to better serve our consumers.>The Power of YES! in Innovation will change your customer's perception as it unlocks the true potential of your business and your life. Unleash the power and revolutionize your business TODAY!