Bøger i Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business serien

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.

SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, strategy, management, practice, and scope of these businesses are changing, with wide-ranging implications.This is the second part of a two volume work that incorporates scientific chapters on SME business theory and practice. Authors provide a balanced perspective of the present and future of SMEs across all business disciplines, for example management, strategy, marketing, economics and finance. While Volume I focuses on the individual SME and internal issues such as innovation, quality, and digitization, this second volume explores external issues such as contextual forces, the effects of the financial crisis, and macro-economic effects.  

Alkis Thrassou (Ed.) Demetris Vrontis (Ed.) Yaakov Weber (Ed.) Riad Shams (Ed.) Evangelos Tsoukatos (Ed.) thrassou.a@unic.ac.cy Editorial Introduction - The Evolving Identity of the SME in Global Business Bernd Britzelmaier, Susanne Schmidtmeier, Carolin Weidler (Pforzheim University, Germany) Chiara Crovini (University of Torino, Italy) bernd.britzelmaier@hs-pforzheim.de Exploring SME Risk Management in southern Germany    Glykeria Karagouni (University of Thessaly, Greece) karagg@teilar.gr Entrepreneurial Innovation in Artisanal Industries: the role of knowledge in artisan SMEs reinvention Jos├⌐ G. Vargas-Hern├índez Vania Y. L├│pez-Mayorga (Centro Universitario de Ciencias Econ├│mico Administrativas. Universidad de Guadalajara, Mexico) jvargas2006@gmail.com Productivity of SMEs in Mexico and their Effect on Innovation, Using the Survey on Information Technologies and Communications   Larisa Mihoreanu (Academia de Studii Economice din Bucure╚Öti) dr.mihoreanu@gmail.com The Medical Clinic of Proximity: Business Controversies and Medical Challenges Paolo Di Toma (University of Modena and Reggio Emilia, Italy) paolo.ditoma@unimore.it Integrating business model innovation and corporate governance in family-owned SMEs: a dynamic capability perspective. Kokuytseva Tatiana Vladimirovna Ovchinnikova Oksana Petrovns tvkokuytseva@gmail.com Digital Transformation as a Source of Innovative Growth for Small and Medium Enterprises in Russia Demetris Vrontis (Ed.) Gianpaolo Basile Andrea Mazzitelli basilegianpaolo@gmail.com a.mazzitelli@unimercatorum.it Innovation as dynamic and networking capabilities result. Exploration or exploitation to support firm''s performance. An├¡bal Galindro; Jo├úo Matias; Adelaide Cerveira; C├ítia Santos; and Ana Marta-Costa amarta@utad.pt Prediction of viticulture farms behaviour: an agent-based model approach Daniella Fjellstr├╢m Aihie Osarenkhoe (University of G├ñvle, Sweden)   Daniella.Fjellstrom@hig.se The role of Digitalization in SMEs strategy development A Swedish case   Sunday Adewale Olaleye Dandison Ukpabi Emmanuel Mogaji Sunday.Olaleye@oulu.fi SMEs Personality Traits and Business Renewal Evripidis Lampadarios Niki Kyriakidou (Deputy Director for Doctoral Programmes, Leeds Business School, Leeds Beckett University) N.Kyriakidou@leedsbeckett.ac.uk Critical success factors for SMEs in the UK chemical distribution industry: the Brexit effect

From recurring episodes of great depression, oil crises, political crises, wars, debt crises, to the ongoing climate change, there is a constant pressure on businesses to cope with critical events.

Bringing together descriptive and prescriptive research studies, chapters explore adaptation in different sectors, including public health, tourism, garment, Information Technology, high-tech companies, global trade networks, hospitality, security and the social sector.

This book examines businesses under crisis conditions through a composition of contextual accounts. The Editors argue that crises are transformative, evolutionary and even revolutionary in the development of organizations, industries and markets. Moreover, crises reform the context in which organizations operate, including customers and their behaviour. As such, they need to be viewed as conduits to change, accelerators of evolution and catalysts of innovation in organizations. Emphasising the importance of ¿context¿ and its complexities, the book argues that for crisis, as a concept and notion, context is crucial to any understanding of the meaning that should or could be attached to it. Drawing on different types of changes and crises that substantially affect business, including economic, technological, political, and environmental, chapters Bringing together scientific research and case studies on contextual transformations, the book provides a balanced selection ofworks across business disciplines, including management, strategy, marketing and finance as well as geographic regions, market types and industries. The book examines the context of crises, its indicators and triggers, and encompasses topics such as Artificial Intelligence, e-mobility, changes in consumption patterns, militancy and the impact of pandemics.

The lack of congruence between theory and practice in business remains a widely discussed topic.

SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, strategy, management, practice, and scope of these businesses are changing, with wide-ranging implications.This is the second part of a two volume work that incorporates scientific chapters on SME business theory and practice. Authors provide a balanced perspective of the present and future of SMEs across all business disciplines, for example management, strategy, marketing, economics and finance. While Volume I focuses on the individual SME and internal issues such as innovation, quality, and digitization, this second volume explores external issues such as contextual forces, the effects of the financial crisis, and macro-economic effects.

SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, strategy, management, practice, and scope of these businesses are changing, with wide-ranging implications. This is the first part of a two volume work that incorporates scientific chapters on SME business theory and practice. Authors provide a balanced perspective of the present and future of SMEs across all business disciplines, including management, strategy, marketing, economics, and finance. While Volume II explores external issues such as contextual forces, the effects of the financial crisis, and macro-economic effects, this first volume focuses on the individual SME and internal issues such as innovation, quality, and digitization.

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.

The lack of congruence between theory and practice in business remains a widely discussed topic.

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.