Bøger i Media Practice serien

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Originally published under the title: The television handbook (2000).

First edition published 2011 by Routledge.

A practice and theory guide that sets out the best methods in producing sound for multi-media and the academic theories that underpin the history and analysis of sound expression. It teaches how qualitative sound can be produced for drama, documentary and journalism in radio, theatrical stage production, television and film, online, and animation.

"The Cyberspace Handbook" is a comprehensive guide to all aspects of new media, information technologies and the Internet. It gives an overview of the economic, political, social and cultural contexts of cyberspace and provides practical advice on using new technologies for research, communication and publication.

An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.

From the cinematic releases of Michael Moore to the low-budget "Video Nation" and from educational works to "Big Brother", this handbook includes interviews, case studies and illustrations and presents an introduction to the documentary film, its theory and changing practices.

Outlines the different types of 'alternative media' and offers an overview of global alternative media activity, before moving on to provide information about alternative media production and how to get involved in it, including: What is Alternative Media? Alternative media in practice; and, making media getting involved.

Surveys both the theory and practice of a fast-growing, yet relatively new disciplinary area. Mapping the commercial process of videogame production from pre-production to games journalism, this book demystifies the language of technical production processes by offering the reader a review of key production roles.

A guide to the fashion industry, featuring case studies, interviews and profiles. Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. It includes chapters on specialist topics; expert advice on careers in fashion retailing; and more.