Bøger i Mastering Business Research Methods serien

This book is an invaluable guide to using grounded theory (GT) effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in students' own research project.

This concise and practical guide explores the use of template analysis as a method for conducting research for your business and management Masters dissertation.

This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.

Focusing on the up-and-coming method of Necessary Condition Analysis, this text offers a practical guide to successfully using NCA in a business and management dissertation or project.

This concise and practical guide explores the use of case studies as a method for conducting research in a business and management Masters dissertation.

This concise and practical guide explores the use of action research as a method for conducting research in a business and management Masters dissertation.

This is an in-depth yet practical guide for Masters students on conducting research interviews, from conceiving the interview, through to preparing, conducting and analysing the interview.

This is an in-depth yet practical guide for Masters students on basic quantitative methods of analysis, covering the foundations through to the analysis.

This is an in-depth yet practical guide for Masters students showing how to design, develop and successfully deliver research questionnaires.

This concise and practical guide explores the use of analysing quantitative survey data using classical test theory as a method for conducting research in a business and management Masters dissertation.

This concise and practical guide explores the use of Conversation Analysis as a method for conducting research in a business and management Masters dissertation.

An invaluable guide to using digital research methods in business and management dissertations at Masters level, with practical guidance into how to use these approaches in your own research project.