Bøger i Master Series (Business) serien

Team working is vital to organizational success. This up to the minute consideration of the roles played by teams and leaders is designed for students and professionals who require practical examples to bring the concepts of team leadership to life.

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business.

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Mastering Strategic Management provides a clear and insightful exploration of the complex issues faced by managers today. Strategic management is a plan of action to enable an organisation to succeed in this changing world through the dynamic management organisation and leadership of private and public sector companies and institutions.

Mastering Financial Management will help you to tease out meaning from company accounts, make your financial reports interesting and influential, manage budgets and motivate people to achieve targets, and much more.

This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care.

This title is designed as a clear and concise introduction to employee development. This book addresses this specific issue, and is an essential first read for those who wish either to understand the subject in general, or develop their expertise and understanding further.

An invaluable guide to successful, profitable, and effective management, this book provides a fully comprehensive introduction to the practical application of management theory. Mastering Management Skills explores the issues, pressures and dilemmas faced by all managers.

This text provides a concise introduction to the complexities of organizational behaviour. It covers the features of leadership and motivation in a direct point-of-view, and deals extensively with the great impact of technological and social changes of working life.

Mastering Human Resource Management provides an authoritative and accessible guide to this dynamic and fascinating topic. It takes the reader on an A-Z tour on all matters concerned with managing Human Resources and helps provide direct answers to the day to day issues of managing staff.

This title provides a practical approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed in trading overseas. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion.

Mastering Basic Management is a fully comprehensive introduction to the principles and practice of management. This edition has been extensively revised to incorporate the latest developments in management thinking, and to include the effects on managerial practice and activities of the European Union, and globalisation of business.