Bøger i Marketing Science serien

Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.

Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.

Address the need to analyze data creatively to yield fresh and robust insights, and how to then leverage that insight to find meaning and gain competitive advantage.

Learn how to apply geodemographics in any sector with this practical guide, featuring useful case studies throughout from both users and agencies in the field.

Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer.