Bøger i HBR's 10 Must Reads serien
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893,95 kr. Stop pushing products. Start empowering your salespeople cultivating relationships with the right customers.In today's economy, companies are fighting tooth and nail for their customers' attention. Hyper-informed buyers with more options are making purchasing decisions faster than ever. How can you optimize your marketing operations and sales teams and so your offerings can get through and rise to the top? HBR's 10 Must Reads for Sales and Marketing Collection offers the ideas and strategies to help you get there. Included in this set are HBR's 10 Must Reads on Sales, HBR's 10 Must Reads on Strategic Marketing, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Negotiation, and HBR's 10 Must Reads on Public Speaking and Presenting. This compilation offers insights from world-class experts on the topics including enhancing the joint performance of sales and marketing; motivating your sales force; getting a clear view of your brand's strengths and weaknesses; setting the stage for a successful negotiation; and communicating with clarity and impact. It includes fifty articles selected by HBR's editors from renowned thought leaders such as Andris Zoltners, Theodore Levitt, and Deborah Tannen, and features the indispensable article "How to Give a Killer Presentation" by Chris Anderson. It's time to establish, sustain, and extend your next groundbreaking sales and marketing initiative. HBR's 10 Must Reads for Sales and Marketing Collection will lead you there.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.
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198,95 - 528,95 kr. - Bog
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233,95 - 408,95 kr. - Bog
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198,95 - 488,95 kr. - Bog
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198,95 - 483,95 kr. - Bog
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468,95 kr. If you are a health care professional and you read nothing else on business strategy, read these 10 articles. Leading experts such as Michael Porter, James C. Collins, W. Chan Kim, and Renée Mauborgne provide the insights and advice you need to:Craft a vision for an uncertain futureFormulate a strategy that will achieve the best health outcomes--at the lowest costClarify what your organization will--and won't--doUse the Balanced Scorecard to measure your strategyAccurately measure costs and outcomes for each patientMake priorities explicitCapture your strategy in a memorable phraseAllocate resources earlyClarify decision rights for faster decision makingAudience: Managers and leaders in the healthcare industry.Announced first printing: 25,000Laydown goal: 4,000
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- 468,95 kr.
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878,95 kr. Five years' worth of management wisdom, all in one place.Audience: Leaders and aspiring leaders, particularly those familiar with Harvard Business Review and who want a collection of 5 years' worth of ideas in management, or those who are new to the magazine and looking for a way to familiarize themselves with its content.
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- 878,95 kr.
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- Edisi Bahasa Melayu
218,95 kr. Presents ten selected articles that can help readers improve their social and emotional skills, manage conflicts effectively, develop emotional competence, regulate their emotions during tough times, and make empathetic decisions.
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- 218,95 kr.
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- Edisi Bahasa Melayu
218,95 kr. Presents ten essential articles that focus on effective and persuasive communication. The book will inspire readers to be better storytellers, communicators and leaders. Readers will gain practical knowledge on how to engage with an audience, successfully pitch a business idea, win support of others, and inspire colleagues towards achieving a goal.
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- 218,95 kr.
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- Edisi Bahasa Melayu
218,95 kr. Presents eleven selected articles that can help readers optimise their self-management skills. The book will inspire them to stay engaged throughout their professional life, spread positive energy throughout their organisation, bounce back from challenging times, and renew their physical and mental energy.
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- 218,95 kr.
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198,95 kr. A Must Reads that will cover classic issues such as providing strategic oversight to emerging challenges such as activist shareholders.We've read everything we've ever published on boards and corporate governance so you don't have to.Covers classic challenges such as increasing diversity, ensuring a culture that reflects company values, and providing strategic oversight while also addressing emerging issues such as shareholder activism, cybersecurity, and ever-shifting regulations, and more.Provides a content mix of research-based pieces to first-hand advice and experience to practitioner interviews.Audience: Leaders who currently serve--or aspire to serve--on boards. Potential for smaller sub-audience of CEOs and other senior executives who need to interact with boards, who might want to read this book to see what's top of mind for board members.
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- 198,95 kr.
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- 208,95 kr.
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198,95 - 463,95 kr. Express your ideas clearly and with impact-no matter what the situation. These ten definitive Harvard Business Review articles on communication will help you connect with even the toughest crowds, gain influence and credibility, and neutralize stressful conversations.
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- 198,95 kr.
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183,95 - 463,95 kr. Most company's change initiatives fail. Yours don't have to. This title includes "Harvard Business Review" articles that inspires you to: lead change through eight critical stages; establish a sense of urgency; overcome addiction to the status quo; mobilize commitment; silence naysayers; minimize the pain of change; and, concentrate resources.
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- 183,95 kr.