Bøger i Forschungsergebnisse der Wirtschaftsuniversitaet Wien serien

Supply chains consist of all processes which are needed in order to supply customers with the required products. This book shows how the performance of supply chains can be evaluated considering both economic and environmental criteria. It deals with dual sourcing in the context of the newsvendor model.

To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.