Økonomi og finans

Exploring the perils of investing, the benefits of strategic game playing and the importance of creating good (and useful) partnerships, this book provides self-directed investors and investment professionals alike with the tools to tackle the emotional and confusing world of value investing.

This original and panoramic book proposes that the underlying forces of demography and globalisation will shortly reverse three multi-decade global trends - it will raise inflation and interest rates, but lead to a pullback in inequality.

Understand the global fintech ecosystem, recognise the emergence and specialisms of key hubs, and learn how collaboration can drive innovation.

CRM 5.0 – De ustyrlige kunder i en digital tidsalder er en håndbog i kundeorientering med fokus på mindset, strategi, ledelse & performance i fremtidens (bæredygtige) forretningsmodeller. Ikke alene har vi et bud på løsningen til at forhindre et fejlslået CRM-projekt. Værktøjskassen kan også anvendes på de mange digitaliseringsprojekter som kommer de kommende år.Vi har udviklet på den populære Business Model Canvas og gjort den tidssvarende. Vi udfordrer de forskellige kundetilfredshedsmålinger og NPS vanetænkningen.Vi lukker definitivt ned for AIDA modellen og præsentere en ny model for kunderejsen baseret på kundens ECO-system og med kundeværdi med udgangspunkt i kortlægningen af forbrugeradfærden.Vi ser på den nye loyalitetsmodel, og på segmenteringsmodeller.Vi advarer mod at anvende personas og kommer naturligvis med opskriften på hvordan man gør det rigtige rigtigt.Det starter med dig som leder/beslutningstager/influencer og medarbejder. Er du klar til at udvikle, forandre og forankre?Professor Torsten Ringberg, CBS, Lektor Pernille Rydèn, DTU og Christian Daugaard, Nordisk SoMe Lead, BCG, er gæsteskribenter.

In The Joys of Compounding, value investor Gautam Baid builds a holistic approach to value investing and philosophy from his wide-ranging reading, combining practical approaches, self-cultivation, and business wisdom. He integrates the strategies and wisdom of preeminent figures whose teachings have stood the test of time.

Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:* Artificial Intelligence for marketing automation* Agile marketing* "Segments of one" marketing* Contextual technology* Facial recognition and voice tech for marketing* The future of Customer Experience (CX)* Transmedia storytelling* The "Whatever-Whenever-Wherever" service delivery* "Everything-As-A-Service" business model* Internet of Things and blockchain for marketing* Virtual and augmented reality marketing* Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

McKinsey & Company's #1 best-selling guide to corporate valuation, now in its sixth edition Valuation is the single best guide of its kind, helping financial professionals worldwide excel at measuring, managing, and maximizing shareholder and company value.

Penguin presents the audiobook edition of The Ascent of Money by Niall Ferguson, read by Gareth Armstrong. Behind each great historical phenomenon there lies a financial secret - Niall Ferguson uncovers the hidden stories behind history. Bread, cash, dosh, dough, loot. Call it what you like, it matters now more than ever. In The Ascent of Money, Niall Ferguson shows that finance is the foundation of all human progress and the lifeblood of history. From the cash injection that funded the Italian Renaissance to the stock market bubble that sparked the French Revolution, from the bonds that fuelled Britains war effort to the Wall Street Crash and todays meltdown, this is the story of boom and bust as its never been told before. Whether youre scraping by or rolling in it, theres no better time to understand the ascent of money.

Extraordinary Popular Delusions and the Madness of Crowds is the original guide to behavioural psychology - and how manias, follies and superstitions begin, spread and (eventually) pass.

This is the classic exposé of the Fed that has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true. This book is about the most blatant scam of history. It's all here: the cause of wars, boom-bust cycles, inflation, depression, prosperity. Your world view will definitely change. Putting it quite simply, this may be the most important book on world affairs you will ever read. The 5th Edition includes a no-holds barred analysis of bank bailouts that are shown to be nothing less than legalized plunder of the people. Many other updates have been added, including a revision to the list of those who attended the historic meeting at Jekyll Island where the Federal Reserve was created.

Financial market behavior and key trading strategies-illuminated by interviews with top hedge fund expertsEfficiently Inefficient describes the key trading strategies used by hedge funds and demystifies the secret world of active investing. Leading financial economist Lasse Heje Pedersen combines the latest research with real-world examples and interviews with top hedge fund managers to show how certain trading strategies make money-and why they sometimes don't.Pedersen views markets as neither perfectly efficient nor completely inefficient. Rather, they are inefficient enough that money managers can be compensated for their costs through the profits of their trading strategies and efficient enough that the profits after costs do not encourage additional active investing. Understanding how to trade in this efficiently inefficient market provides a new, engaging way to learn finance. Pedersen analyzes how the market price of stocks and bonds can differ from the model price, leading to new perspectives on the relationship between trading results and finance theory. He explores several different areas in depth-fundamental tools for investment management, equity strategies, macro strategies, and arbitrage strategies-and he looks at such diverse topics as portfolio choice, risk management, equity valuation, and yield curve logic. The book's strategies are illuminated further by interviews with leading hedge fund managers: Lee Ainslie, Cliff Asness, Jim Chanos, Ken Griffin, David Harding, John Paulson, Myron Scholes, and George Soros.Efficiently Inefficient effectively demonstrates how financial markets really work.Free problem sets are available online at http://www.lhpedersen.com

"Den globaløkonomiske udvikling har klare mindelser om Titanics jomfrurejse i foråret 1913. Hvordan kunne Titanic forlise, når den var konstrueret til at være synkefri? Uanset at hvert enkelt tandhjul var velfungerende, og hver enkelt møtrik var fastspændt, så løb Titanic alligevel på det fatale isbjerg. Ganske uafhængigt af hvor mange ingeniører, der havde været involveret i at perfektionere maskineriet og optimere betjeningen på 1. klasse, så kunne det ikke forhindre sammenstødet. Hvis kursen er udstukket forkert, så viste det sig omsonst at vedblive med at flytte om på dækstolene for at få den bedste plads i solen."Læs her en række iagttagelser fra 30 år med samfundsøkonomi, skrevet af professor emeritus ved Roskilde Universitet, Jesper Jespersen. Teksterne kan læses af såvel fagfolk som lægfolk med interesse for samfund, politik og økonomi. Bogen munder ud i det måske allermest presserende spørgsmål; giver det mening at tænke i en vækstbaseret samfundsøkonomi, med så presset en klode vi lever på?

Hvad er kvalitativ analyse, og hvordan og hvorfor gør vi, som vi gør, når vi analyserer inden for de sundhedsvidenskabelige traditioner? Denne antologi har til formål både teoretisk og mere konkret og praksisnært at præsentere forskellige kvalitative analysemetoder inden for den humanistiske sundhedsforskning. Antologien tydeliggør de bagvedliggende traditioner og metodologier og demonstrerer, hvordan tradition, metodologi og den konkrete fremgangsmåde hænger sammen. Antologiens 16 kapitler er skrevet og fagfællebedømt af førende forskere i Danmark og udlandet. Kapitlerne sætter fokus på kvalitative analysemetoder inden for traditioner som pragmatik, hermeneutik, fænomenologi og kritisk teori.

Er Bitcoin og de andre kryptovalutaer den vigtigste opfindelse siden internettet eller blot en spekulativ boble?Meningerne er mange, men ikke desto mindre er de fleste eksperter enige om, at kryptoteknologien vil komme til at ændre fundamentalt på mange af verdens industrier.BITCOIN giver læseren en pædagogisk og letforståelig introduktion til kryptovalutaernes verden: Hvor kommer de digitale valutaer fra? Hvordan fungerer teknologien bag? Og hvorfor har de digitale valutaer måske potentialet til at revolutionere vores pengesystem?Forfatterne stiller skarpt på emnet, gennemgår den seneste udvikling på området og vejer fordele og udfordringer.

Shortlisted for the Financial Times Business Book of the Year! Will snare you in its web of deceit ... A brilliant investigative expos - Harlan Coben, bestselling thriller author Reads like a fast-paced John le Carr thriller, and never lets up - New York Times book review The Spider Network is the almost-unbelievable and darkly entertaining inside account of the Libor scandal one of the biggest, farthest-reaching financial scams since the global financial crisis written by the only journalist with access to Tom Hayes before he was sentenced to fourteen years in prison. Full of exclusive details, and with ramifications that stretch right across the British establishment, this is a gripping, real-life story of outlandish characters and reckless greed in the City of London. By turns a rollicking account of the scandal and also a provocative examination of a financial system that was crooked throughout, The Spider Network is a perfect read for fans of The Wolf of Wall Street and The Big Short.

For Principles of Microeconomics courses at two- and four-year colleges and universitiesA practice-oriented learning system that breaks the traditional textbook moldTo help students focus on the most important conceptsand effectively practice application of those conceptsFoundations of Microeconomics is structured around a Checklist/Checkpoint system. The result is a patient, confidence-building program that prepares students to use economics in their everyday lives, regardless of what their future career will be. This program provides a better teaching and learning experiencefor you and your students. It will help you to: Personalize learning with MyEconLab: This online homework, tutorial, and assessment program engages students in learning and provides instructors tools to keep students on track. Encourage students to learn by doing: A Checklist/Checkpoint system provides a practice-oriented framework that enables active learning. Command student attention and foster interest in the course: Engaging features draw students into the material, and keep them focused throughout the course. Provide engaging, fully updated content: New and updated material on contemporary topics better motivates students to discover the economic way of thinking. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (iISBN:9781292019277)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Why the irrational exuberance of investors hasn't disappeared since the financial crisisIn this revised, updated, and expanded edition of his New York Times bestseller, Nobel Prize-winning economist Robert Shiller, who warned of both the tech and housing bubbles, cautions that signs of irrational exuberance among investors have only increased since the 2008-9 financial crisis. With high stock and bond prices and the rising cost of housing, the post-subprime boom may well turn out to be another illustration of Shiller's influential argument that psychologically driven volatility is an inherent characteristic of all asset markets. In other words, Irrational Exuberance is as relevant as ever. Previous editions covered the stock and housing markets-and famously predicted their crashes. This edition expands its coverage to include the bond market, so that the book now addresses all of the major investment markets. It also includes updated data throughout, as well as Shiller's 2013 Nobel Prize lecture, which places the book in broader context. In addition to diagnosing the causes of asset bubbles, Irrational Exuberance recommends urgent policy changes to lessen their likelihood and severity-and suggests ways that individuals can decrease their risk before the next bubble bursts. No one whose future depends on a retirement account, a house, or other investments can afford not to read this book.

John Maynard Keynes is perhaps the foremost economic thinker of the 20th century. He ranks with Adam Smith and Karl Marx; and his impact on how economics was practiced, from the Great Depression to the 1970s, was unmatched.

A unique selection of the greatest thinkers from the fields of philosophy, political theory, sociology, art, architecture and literature, with enjoyable profiles of what they have to teach to us today.

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.

An accessible and fun guide to the essential tools of econometric researchApplied econometrics, known to aficionados as 'metrics, is the original data science. 'Metrics encompasses the statistical methods economists use to untangle cause and effect in human affairs. Through accessible discussion and with a dose of kung fu-themed humor, Mastering 'Metrics presents the essential tools of econometric research and demonstrates why econometrics is exciting and useful.The five most valuable econometric methods, or what the authors call the Furious Five--random assignment, regression, instrumental variables, regression discontinuity designs, and differences in differences--are illustrated through well-crafted real-world examples (vetted for awesomeness by Kung Fu Panda's Jade Palace). Does health insurance make you healthier? Randomized experiments provide answers. Are expensive private colleges and selective public high schools better than more pedestrian institutions? Regression analysis and a regression discontinuity design reveal the surprising truth. When private banks teeter, and depositors take their money and run, should central banks step in to save them? Differences-in-differences analysis of a Depression-era banking crisis offers a response. Could arresting O. J. Simpson have saved his ex-wife's life? Instrumental variables methods instruct law enforcement authorities in how best to respond to domestic abuse.Wielding econometric tools with skill and confidence, Mastering 'Metrics uses data and statistics to illuminate the path from cause to effect.Shows why econometrics is importantExplains econometric research through humorous and accessible discussionOutlines empirical methods central to modern econometric practiceWorks through interesting and relevant real-world examples

What is economics?What can - and can't - it explain about the world? Why does it matter?Ha-Joon Chang teaches economics at Cambridge University, and writes a column for the Guardian. The Observer called his book 23 Things They Don't Tell You About Capitalism, which was a no.1 bestseller, 'a witty and timely debunking of some of the biggest myths surrounding the global economy.' He won the Wassily Leontief Prize for advancing the frontiers of economic thought, and is a vocal critic of the failures of our current economic system.

The story of Steve Schwarzman, Blackstone, and a financial revolution, King of Capital is the greatest untold success story on Wall Street. In King of Capital, David Carey and John Morris show how Blackstone (and other private equity firms) transformed themselves from gamblers, hostile-takeover artists, and 'barbarians at the gate' into disciplined, risk-conscious investors while the financial establishment-banks and investment bankers such as Citigroup, Bear Stearns, Lehman, UBS, Goldman Sachs, Merrill Lynch, Morgan Stanley-were recklessly assuming risks, leveraging up to astronomical levels and driving the economy to the brink of disaster. Now, not only have Blackstone and a small coterie of competitors wrested control of corporations around the globe, but they have emerged as a major force on Wall Street, challenging the likes of Goldman Sachs and Morgan Stanley for dominance. Insightful and hard-hitting, filled with never-before-revealed details about the workings of a heretofore secretive company that was the personal fiefdom of Schwarzman and Peter Peterson, King of Capital shows how Blackstone and private equity will drive the economy and provide a model for how financing will work in the years to come.

Explains the underlying principles of value investing and sets guidelines for the successful application of this proven methodology. By exploring the history of value investing, this informative book also reveals how the greatest value investors followed their philosophy and profited from it.