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Social Media in Travel, Tourism and Hospitality

- Theory, Practice and Cases

af Evangelos Christou

indgår i New Directions in Tourism Analysis serien

Social Media in Travel, Tourism and Hospitality af Evangelos Christou
Bag om Social Media in Travel, Tourism and Hospitality

Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781409420910
  • Indbinding:
  • Hardback
  • Sideantal:
  • 344
  • Udgivet:
  • 28. januar 2012
  • Størrelse:
  • 164x239x27 mm.
  • Vægt:
  • 660 g.
  • 2-4 uger.
  • 17. december 2024
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Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.

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