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Public Relations, Branding and Authenticity

- Brand Communications in the Digital Age

Bag om Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032175188
  • Indbinding:
  • Paperback
  • Sideantal:
  • 196
  • Udgivet:
  • 30. september 2021
  • Størrelse:
  • 236x143x27 mm.
  • Vægt:
  • 304 g.
  • 2-3 uger.
  • 10. december 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

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