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Measuring the Effectiveness of Image and Linkage Advertising

- The Nitty-Gritty of Maxi-Marketing

Bag om Measuring the Effectiveness of Image and Linkage Advertising

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899309842
  • Indbinding:
  • Hardback
  • Sideantal:
  • 280
  • Udgivet:
  • 20. august 1996
  • Størrelse:
  • 229x152x19 mm.
  • 2-3 uger.
  • 17. december 2024
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Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.

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