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Marketing 3.0

- From Products to Customers to the Human Spirit

af Philip (Kellogg School of Management Kotler
Marketing 3.0 af Philip (Kellogg School of Management Kotler
Bag om Marketing 3.0

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470598825
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 25. maj 2010
  • Størrelse:
  • 160x238x20 mm.
  • Vægt:
  • 424 g.
  • 4-7 hverdage.
  • 11. december 2024
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Forlænget returret til d. 31. januar 2025

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Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

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