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Library Marketing and Communications

- Strategies to Increase Relevance and Results

af Cordelia Anderson
Library Marketing and Communications af Cordelia Anderson
Bag om Library Marketing and Communications

Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780838947999
  • Indbinding:
  • Paperback
  • Sideantal:
  • 176
  • Udgivet:
  • 30. august 2020
  • Størrelse:
  • 229x153x11 mm.
  • Vægt:
  • 244 g.
  • 8-11 hverdage.
  • 13. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.

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