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If Packaging Could Talk

- unwrap the untapped value in your packaging for lasting brand success

af Keran Turakhia
If Packaging Could Talk af Keran Turakhia
Bag om If Packaging Could Talk

DISCOVER THE HIDDEN VALUE IN YOUR PACKAGING Packaging contains massive untapped value and it's time for FMCG brands to think outside the box. The 'internet of things', 'big data' and 'the cloud' are all subjects talked about a great deal: how does a simple consumer packaged brand translate tangible value from these powerful tools Read this book to gain real-life insights that demonstrate how packaging, rather than being a cost, can contribute much more to help your brand survive and thrive in today's competitive marketplace In this book book you will discover Keran Turakhia's foolproof methodology for influencing consumers to: React to a pack, Read the pack, Respond to the pack message, Return to the pack, Remember the pack and Recommend the brand and its packaging

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781781332290
  • Indbinding:
  • Paperback
  • Sideantal:
  • 168
  • Udgivet:
  • 19. oktober 2017
  • Størrelse:
  • 139x216x13 mm.
  • Vægt:
  • 272 g.
  • 2-4 uger.
  • 24. december 2024
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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DISCOVER THE HIDDEN VALUE IN YOUR PACKAGING
Packaging contains massive untapped value and it's time for FMCG brands to think outside the box.
The 'internet of things', 'big data' and 'the cloud' are all subjects talked about a great deal: how does a simple consumer packaged brand translate tangible value from these powerful tools
Read this book to gain real-life insights that demonstrate how packaging, rather than being a cost, can contribute much more to help your brand survive and thrive in today's competitive marketplace
In this book book you will discover Keran Turakhia's foolproof methodology for influencing consumers to: React to a pack, Read the pack, Respond to the pack message, Return to the pack, Remember the pack and Recommend the brand and its packaging

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