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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Bag om Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781799819479
  • Indbinding:
  • Hardback
  • Sideantal:
  • 400
  • Udgivet:
  • 30. december 2019
  • Størrelse:
  • 290x225x34 mm.
  • Vægt:
  • 1526 g.
  • 2-3 uger.
  • 18. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

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