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Gamechangers and Rainmakers

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Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport's top events and overseas investors buying football clubs, this book traces the money trail.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781801509305
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 20. januar 2025
  • Størrelse:
  • 138x216x0 mm.
  • Kan forudbestilles.
  • 20. januar 2025

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- Ingen binding

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Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport's top events and overseas investors buying football clubs, this book traces the money trail.

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