Bøger udgivet af Palgrave Macmillan UK

By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: 'when does it pay to be green?' Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms.

The Art of War by Sun Tzu has influenced a generation of business leaders and strategy gurus. Yet for many people in business and students of management this remains a mystery. For the first time the authors provide a fully comprehensive account of this work and the influence of Sun Tzu and the relevance to business strategy and project management. Their book will give the reader the opportunity to appreciate and benefit from this crucial work.

Stress isundoubtedly one of the major work-related illness and is even more likely in times of economic uncertainty and downturn. Theauthors assess the psychological challenges created by instability and uncertainty and provide a survival toolkit that shows the reader how to combat stress in their own lives.

Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge.

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Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site.

This is the first study of the emerging phenomenon of sex workers, asserting that they are entitled to workers' rights. Drawing on examples from Australia, Britain, Canada, Germany, The Netherlands, New Zealand and the USA the book analyzes the contexts for this struggle and the opportunities and challenges facing these unionization projects.

For the first time, Seven Management Moralities delivers a comprehensive overview of all forms of moral and immoral behaviour displayed by management. Utilising Kohlberg's ascending scale of seven moralities, the book includes the ethics of Aristotle, Kant, Utilitarianism, Bauman, Habermas, and Singer.

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.