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Culture Smart guides help travellers have a more meaningful and successful time abroad through a better understanding of the local culture. Chapters on values, attitudes, customs, and daily life will help you make the most of your visit, while tips on etiquette and communication will help you navigate unfamiliar situations and avoid faux pas.

Mongolia is landlocked between its neighbors China and Russia in the heart of Asia. For centuries after the disintegration of Genghis Khan's empire it was ruled by one or the other, but in 1990 the Mongols embraced democracy. Now, after two centuries of Manchu stagnation and seventy years of Soviet communism, they are rebuilding their national heritage. Rarely in the news but making progress toward a market economy, this resource-rich but infrastructure-poor country is a land of pioneers, and its greatest asset is the Mongol people, who are friendly, cooperative, ambitious, and well educated. English is now the first foreign language and the country's leaders are forging new partnerships with international investors. Travelers from across the world are drawn to the "e;land of blue sky"e; by its picturesque mountains and lakes, flower-carpeted steppes and stony deserts, home to the snow leopard, the wild horse and camel, and the Gobi bear. The broad pasturelands, with herds of grazing livestock, and the traditional lifestyle of the nomads contrast with the busy streets of the capital Ulan Bator, a bustling metropolis of over one million people, modern hotels, apartments, and shops, interspersed with Buddhist monasteries and temples, surrounded by crowded suburbs of traditional felt tents. Mongolia's many attractions range from dinosaur skeletons and the remains of ancient civilizations to relics and reenactments of the Genghis Khan era, and the traditional sports of wrestling, archery, and horse-racing. Culture Smart! Mongolia provides rare insights into contemporary Mongolian society, and offers practical tips on what to expect and how to conduct yourself in order to get the most out of your visit. Despite the undeniable challenges posed by modernity, these warm, tough, adaptable, and hospitable people welcome visitors and are open to the world.

Bulgaria, situated in southeastern Europe on the Black Sea, is one of Europe's best-hidden secrets. A haven for nature and history buffs, this beautiful sunny country welcomes the traveler with bread and salt, a red rose, and ? wooden vessel full of sparkling wine. These three emblems of ancient treasures, rose oil, and natural beauty symbolize its distinctive culture. This youngest member of the European Union has been riding a roller-coaster of radical transformation since emerging from the Eastern Bloc and becoming a market economy twenty years ago, changing dramatically in many ways and yet preserving its own particular charm and slow-paced way of life. Invasions and waves of migration, dating back to neolithic and classical times, have contributed to a unique cultural mosaic. The country boasts the oldest hoard of gold treasure in the world. The seventh-century Bulgarian empire dominated the Balkans and was a powerhouse of Slavonic culture. Later, Ottoman conquest and Soviet influence left their mark on the national psyche. Culture Smart! Bulgaria provides a key to understanding the Bulgarian people. It outlines their long and complex history, shows you what everyday life is like there today, and offers advice on what to expect and how to behave in different circumstances. This is a small country of proud and persevering people. More than the golden sands of the “Bulgarian Riviera,” the vast thickly forested expanses of the Rhodopes or the Rila and Pirin ranges with their snow-capped peaks and emerald-green lakes, the music and dances and the warmth and cordiality of the Bulgarians will conquer your heart and bring you back time and again.

Laid back, sun-drenched tropical paradise, or hotbed of drug-related crime and violence? Neither stereotype is true. Jamaica suffers from a PR problem, created largely by tabloid headlines written thousands of miles away. The reality is more complex and more fascinating. Despite its small size, Jamaica punches above its weight. Its footprints in sport and music are, like its people, larger than life. It is one of the few countries to have its own soundtrack- mento, ska, and reggae are popular around the world. The University of the West Indies campus at Mona is a regional source of excellence. Jamaicans have a fire that has been hard to douse. It was burning when their forefathers arrived on slave ships, barely alive after the middle passage, and it was there when they fought the British to a standstill in the Maroon Wars. In the English-speaking Caribbean they have a reputation for being brash, but the Jamaicans have a warmth that is unmatched. They are unafraid to talk to strangers, they'll laugh at nearly anything, they'll discuss and debate with passion, and they'll let you know it straight. Despite real economic and social problems, this beautiful and invigorating country regularly ranks among the top five happiest nations in the world in the annual Happy Planet Index. Culture Smart! Jamaica takes you beyond the clichés with a fresh, uniquely well-informed look at of one of the most intriguing countries in the region.

Kazakhstan, one of the largest countries on earth, was long hidden from the rest of the world behind the Iron Curtain, and continued to remain unnoticed among the "e;stans"e; of Central Asia that gained independence from the Soviet Union in the early 1990s. Now, twenty years later, it has emerged as a modern state with far-reaching ambitions. It has developed rapidly over the last decade, raising a brand-new capital in the middle of its vast, empty grasslands, and stepping up to take the leading position in the region. Blessed with great reserves of oil, gas, and mineral resources, it is politically and economically stable, and the richest country in Central Asia. The seemingly endless expanse of the Kazakh Steppe takes visitors by surprise. In the east and southeast the terrain eventually changes to picturesque highlands and mountains, providing natural habitats for a number of rare animal and bird species. Once home to ancient civilizations, this immense land has yielded a wealth of archaeological artefacts. The modern Kazakh people emerged from the rise and fall of a succession of medieval Turkic states before being absorbed into the Russian Empire. They were pastoral nomads, self-sufficient, free, and famously adaptable. Their openness and generosity of spirit have survived against all the odds of a grim history. Today Kazakhstan is open for business, and receptive again to outside cultural influences. Culture Smart! Kazakhstan introduces Western readers to this complex, unknown people. It guides you through their traditions, customs, and social values. It describes how they behave at work, at home, at leisure, and on the street, and what they eat and drink. There are vital tips on communicating, and invaluable insights into Kazakhstan's dynamic business culture and economy.

Culture Smart! Colombia explains how to avoid cultural gaffes when out and about in the country. Giving the historical, political and cultural background, the guide reveals how to read body language and be aware of potential pitfalls in communication, and

After years of diplomatic isolation Syria is emerging from the cold. Its government is a key Middle Eastern player, and will be a major element of any possible comprehensive Middle Eastern peace deal. To visit Syria is to become acquainted with one of the most rewarding destinations in the Middle East. Its historic attractions are stunning, and the Syrians are proud and gracious hosts; you can expect to be treated like a person and not just a tourist. Of course, there are always thorns with the roses: Syria's economy is inefficient, and its youth are frustrated; the strong-man political system that has held the country together does not encourage public intellectual life, but nor does it prevent young Syrians from debating with passion in private. The Syrian sense of tradition has preserved some of the bad along with the good, and society remains highly patriarchal. Despite such drawbacks, this is a country that's rich not only in resources, but also, and especially, in its people. American author Sarah Standish looks at Syria's long history and its present-day political realities. She describes the many subgroups that make up the population as well as what unites all Syrians. She offers practical tips for traveling and on what to expect when conducting business. You'll learn how people communicate with each other, and how you can communicate with them. The Syrians will never stop surprising you: get to know a few, and they will turn the stereotypes inside out several times over.

In today's multicultural society we are increasingly likely to meet and become friends with people from different religious backgrounds, and to find ourselves attending an unfamiliar ceremony. When this happens, there can be few of us who know exactly what to expect, or are confident about how to behave. This book will help you: • to understand the backgrounds to the key festivals, ceremonies, and practices of the major world religions • to participate in the main holidays and festivals of the different religious calendars • to know what to expect and how to behave when invited to attend a Protestant, Catholic, Christian Orthodox, Jewish, Muslim, Hindu, Sikh, or Buddhist service • to join in the family celebrations of friends from different backgrounds Armed with this basic information, you will feel relaxed enough to enjoy the occasion–and perhaps inspired to discover more about the spiritual world view of another cultural tradition. It is very easy to potentially give offence when you are unfamiliar with another's faith tradition. So here's some quick Top Tips: 1. Don't take alcohol to a Muslim celebration 2. Never point your feet at the Murti (sacred deity) in a Hindu Temple 3. Be prepared to stand for up to three hours at an Orthodox Christian wedding 4. Don't take flowers to a Jewish funeral 5. Keep your head covered at all times inside a Sikh Gurdwara (Temple) 6. Flowers are welcome at a Catholic or Protestant funeral 7. Be prepared to be gender segregated at a Muslim wedding 8. Cover your arms, legs and chest, but not your head, at a Buddhist Temple

Man's quest for speed is driven by two ambitions. One is the competitive urge to excel - to go as fast as possible by any available means, and preferably to go faster than anybody else. The other, more practical, aim is to make travel and transport as swift and efficient as possible. The two are closely linked, since by pushing technology to the limit to achieve the first, we improve performance in the second, with results that continue to shrink the world.In this book Peter Gosling tells the fascinating story of the key scientific discoveries and technological breakthroughs in our drive to conquer distance - from our earliest crude efforts using animal power and the wheel, to harnessing the wind and the waves, on through the watershed of the Industrial Revolution, rail and steam, the invention of the internal combustion engine, through powered flight to rocketry, and on to space travel. We look at developments on land, sea, and air, and the novel “green” solutions that scientists are exploring in order to meet today's environmental challenges. Along the way we meet some of the remarkable men and women behind these breakthroughs, whose vision and determination have helped to shape the modern world. Written in an engaging, non-technical style, The Quest for Speed captures both the thrill of the race and the adventure of science, and points to the social and cultural changes ahead as technology accelerates the pace of life and transforms the human landscape.SIMPLE GUIDES: SCIENCESimple Guides: Science are user-friendly introductions to the great scientific discoveries of the world. Written by experts in the field, they offer the general reader simple and engaging descriptions of key developments and breakthroughs in different fields of science and technology. • Simple Guides: Science are written in a clear, informal style, using plain, non-technical language to provide accessible introductions to complex scientific theories.• Organized both by theme and chronologically, the books link the major breakthroughs to the lives of their discoverers and inventors.• The clear structure and design enable the general reader to grasp essentials easily. • These guides will appeal to readers with no specific scientific knowledge, yet with a thirst to know more about the world we live in.• The scientific developments and theories are brought to life by descriptions of their social contexts; not only the breakthroughs are described, but also their impact on society and the human story behind the scientists.

Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include: * customs, values, and traditions * historical, religious, and political background * life at home * leisure, social, and cultural life * eating and drinking * do's, don'ts, and taboos * business practices * communication, spoken and unspoken

Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include: * customs, values, and traditions * historical, religious, and political background * life at home * leisure, social, and cultural life * eating and drinking * do's, don'ts, and taboos * business practices * communication, spoken and unspoken

THIS BOOK WILL HELP YOU• to appreciate the depth and beauty of the dominant form of Christianity in Greece, Russia and much of Eastern Europe• to understand the tenets, nature and holy days of Orthodox belief• to recognize the physical features of an Orthodox church, and the spiritual significance of icons• to know what to expect and how to conduct yourself during Orthodox services and ceremoniesOrthodoxy is the dominant form of Christianity in Greece, Russia, parts of Eastern Europe and the Balkans. Its practices are largely unfamiliar in the West, and have remained essentially unchanged since the earliest days of the faith. This lucid introduction outlines the tenets, nature and holy days of Orthodox belief with the Western reader in mind. It describes the physical church, especially icons, services, and common practices, and offers advice to visitors on how to conduct themselves so that they are accepted and feel comfortable.Several chapters concern the life of Jesus and the beginnings of Christianity; others trace the origins and history of the Church, with particular attention to its great champion, Constantine the Great. The present structure of the Church is described in brief, and the split between the Eastern and the Western Churches is related with differences clearly explained.The great antiquity and beauty of its liturgy, its essentially minimal hierarchy and its mystical yet pragmatic approach make the Orthodox religion a powerful medium for its profound and universal message. This deceptively simple volume takes the reader on a journey to the heart of the Christian tradition.ACCESS THE WORLD'S RELIGIONSSimple Guides: Religion is a series of concise, accessible introductions to the world's major religions. Written by experts in the field, they offer an engaging and sympathetic description of the key concepts, beliefs and practices of different faiths.Ideal for spiritual seekers and travellers alike, Simple Guides aims to open the doors of perception. Together the books provide a reliable compass to the world's great spiritual traditions, and a point of reference for further exploration and discovery. By offering essential insights into the core values, customs and beliefs of differentsocieties, they also enable visitors to be aware of the cultural sensibilities of their hosts, and to behave in a way that fosters mutual respect and understanding.

Culture Smart guides help travellers have a more meaningful and successful time abroad through a better understanding of the local culture. Chapters on values, attitudes, customs, and daily life will help you make the most of your visit, while tips on etiquette and communication will help you navigate unfamiliar situations and avoid faux pas.

Culture Smart guides help travellers have a more meaningful and successful time abroad through a better understanding of the local culture. Chapters on values, attitudes, customs, and daily life will help you make the most of your visit, while tips on etiquette and communication will help you navigate unfamiliar situations and avoid faux pas.

Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include: * customs, values, and traditions * historical, religious, and political background * life at home * leisure, social, and cultural life * eating and drinking * do's, don'ts, and taboos * business practices * communication, spoken and unspoken

Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include: * customs, values, and traditions * historical, religious, and political background * life at home * leisure, social, and cultural life * eating and drinking * do's, don'ts, and taboos * business practices * communication, spoken and unspoken

Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include: * customs, values, and traditions * historical, religious, and political background * life at home * leisure, social, and cultural life * eating and drinking * do's, don'ts, and taboos * business practices * communication, spoken and unspoken

Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include: * customs, values, and traditions * historical, religious, and political background * life at home * leisure, social, and cultural life * eating and drinking * dos, don'ts, and taboos * business practices * communication, spoken and unspoken

Access the world's religions with Simple Guides: Religion a series of concise, accessible introductions to the world's major religions.

THIS BOOK WILL HELP YOU• to discover how Protestantism developed and spread from Europe to America• to appreciate the wide range of interpretations of Protestantism, and the core beliefs and practices shared by the principal Protestant Churches• to understand the special history of the Church of England• to gain a perspective on the evangelical movements of the twenty-first centuryACCESS THE WORLD'S RELIGIONSSimple Guides: Religion is a series of concise, accessible introductions to the world's major religions. Written by experts in the field, they offer an engaging and sympathetic description of the key concepts, beliefs and practices of different faiths.Ideal for spiritual seekers and travellers alike, Simple Guides aims to open the doors of perception. Together the books provide a reliable compass to the world's great spiritual traditions, and a point of reference for further exploration and discovery. By offering essential insights into the core values, customs and beliefs of differentsocieties, they also enable visitors to be aware of the cultural sensibilities of their hosts, and to behave in a way that fosters mutual respect and understanding.

Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include: * customs, values, and traditions * historical, religious, and political background * life at home * leisure, social, and cultural life * eating and drinking * do's, don'ts, and taboos * business practices * communication, spoken and unspoken

THIS BOOK WILL HELP YOU• to appreciate one of the historic religions of the Indian subcontinent• to understand what it means to be a Sikh, especially the guru-disciple relationship• to recognize the key festivals of the Sikh year and the different aspects of Sikh worship and practice• to avoid faux pas in conversation, in travelling and in personal relationshipsACCESS THE WORLD'S RELIGIONSSimple Guides: Religions is a series of concise, accessible introductions to the world's major religions. Written by experts in the field, they offer an engaging and sympathetic description of the key concepts, beliefs and practices of different faiths.Ideal for spiritual seekers and travellers alike, Simple Guides aims to open the doors of perception. Together the books provide a reliable compass to the world's great spiritual traditions, and a point of reference for further exploration and discovery. By offering essential insights into the core values, customs and beliefs of differentsocieties, they also enable visitors to be aware of the cultural sensibilities of their hosts, and to behave in a way that fosters mutual respect and understanding.

THIS BOOK WILL HELP YOU• to appreciate one of the world's great religions and the Islamic way of life• to understand what it means to follow the teachings of the Prophet Muhammad - ‘the Messenger of God'• to recognize Islam's key practices and traditional beliefs• to avoid faux pas in conversation, in travelling and in personal relationshipsACCESS THE WORLD'S RELIGIONSSimple Guides: Religion is a series of concise, accessible introductions to the world's major religions. Written by experts in the field, they offer an engaging and sympathetic description of the key concepts, beliefs and practices of different faiths.Ideal for spiritual seekers and travellers alike, Simple Guides aims to open the doors of perception. Together the books provide a reliable compass to the world's great spiritual traditions, and a point of reference for further exploration and discovery. By offering essential insights into the core values customs and beliefs of different societies, they also enable visitors to be aware of the cultural sensibilities of their hosts, and to behave in a way that fosters mutual respect and understanding.

Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include * customs, values, and traditions * historical, religious, and political background * life at home * leisure, social, and cultural life * eating and drinking * do's, don'ts, and taboos * business practices * communication, spoken and unspoken

This pocket-sized paperback is ideal for travelers, students and spiritual seekers. Simple Guides Zen Buddhism will help you appreciate the significance of this particular school of Buddhism found in Japan and Korea, and also understand the history of Zen and the 'Ways of Zen' including the tea ceremony, flower arranging, poetry and the martial ar

THIS BOOK WILL HELP YOU• to appreciate the significance of Japan's own religion in everyday life• to recognize the key traditions and festivals (matsuri) of the Shinto year• to understand what you will see at Shinto shrines and in Shinto rituals• to gain insights into the controversies surrounding Shinto, politics and nationalismACCESS THE WORLD'S RELIGIONSSimple Guides: Religion is a series of concise, accessible introductions to the world's major religions. Written by experts in the field, they offer an engaging and sympathetic description of the key concepts, beliefs and practices of different faiths.Ideal for spiritual seekers and travellers alike, Simple Guides aims to open the doors of perception. Together the books provide a reliable compass to the world's great spiritual traditions, and a point of reference for further exploration and discovery. By offering essential insights into the core values, customs and beliefs of differentsocieties, they also enable visitors to be aware of the cultural sensibilities of their hosts, and to behave in a way that fosters mutual respect and understanding.

Offers an introduction to Theravada Buddhism. This guide presents descriptions of the key concepts, beliefs and practices of Theravada Buddhism.

Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include: * customs, values, and traditions * historical, religious, and political background * life at home * leisure, social, and cultural life * eating and drinking * do's, don'ts, and taboos * business practices * communication, spoken and unspoken

Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include * customs, values, and traditions * historical, religious, and political background * life at home * leisure, social, and cultural life * eating and drinking * do's, don'ts, and taboos * business practices * communication, spoken and unspoken

Serbia, a landlocked country at the crossroads of Central and Southeastern Europe, covers the southern part of the Pannonian plain and the central part of the Balkans. The dominant power in the former Yugoslavia, it has had a bad press in the West. However, the truth is much more nuanced and interesting than that portrayed by the media. Serbia is a country with wonderful scenery, architectural riches, and a vibrant arts scene, waiting to be discovered by Westerners. Serbs are proud, passionate, and generous people with an independent streak. They have always had to fight for survival, first against the Ottoman Turks and then against the Habsburg Empire. Following the First World War, they took the lead in forming independent Yugoslavia. They resisted Hitler heroically. Under Tito's rule Yugoslavia steered an independent course. After his death the multinational state disintegrated amid bitter conflict. The war over the secession of the province of Kosovo saw Serbia bombed by NATO forces for two and a half months. The Serbian people's reaction to their hardline Communist regime was the Bulldozer Revolution-a campaign of civil resistance that returned the country to democracy in 2000. Against this turbulent backdrop, the visitor to Serbia needs to be well informed and sensitive to people's feelings. Culture Smart! Serbia introduces you to a diverse, complex, and dynamic society. It offers background information on Serbian history and customs, and essential advice on what to expect and how to behave in different circumstances. If you show interest and respect, you will receive a warm welcome and lasting loyalty in return.