Bøger af Morris B. Holbrook - plingboeger.dk

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Consumer Behavior

af Morris B Holbrook

582,95 - 1.417,95 kr.
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Semiotics of Consumption

- Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art

af Morris B. Holbrook & Elizabeth C. Hirschman

1.623,95 kr.
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Consumer Research

- Introspective Essays on the Study of Consumption

af Morris B. Holbrook

1.062,95 kr.

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
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