Bøger af Kaye Sung Chon

Presents an ethnographic analysis of Vietnamese culture and an essential overview of what Vietnam offers tourists, looking at the exciting possibilities and the potential pitfalls of visiting this extraordinary country.

A multidisciplinary cultural studies approach, examining ocean cruising from economic, semiotic, sociological, psychoanalytic and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject.

Gives the knowledge and skills needed to keep a business on top of the competitive field of tourism and leisure. Analyzes and explains demographics, global supply and demand, globalization, intercultural behavior, and mobility to help you forecast future consumer needs.

Presents a comprehensive review of the gaming industry in various countries in the Asia-Pacific region. This book details the history, the operational issues, and the impact of casino gaming in Australia, Korea, Macao, and Southeast Asia and the Pachinko phenomenon in Japan.

Follows the journey of China's tourism industry from a public relations vehicle, restricted by the economy and controlled by the government, to an important source of commerce for a country whose national economy was nearly on the verge of collapse.

Presents a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. This book discusses illustrative case studies and effective practical approaches for various facets of destination management.

A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments.