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Consumer Research

- Introspective Essays on the Study of Consumption

af Morris B. Holbrook
Consumer Research af Morris B. Holbrook
Bag om Consumer Research

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780803972971
  • Indbinding:
  • Paperback
  • Sideantal:
  • 432
  • Udgivet:
  • 3. august 1995
  • Vægt:
  • 590 g.
  • 8-11 hverdage.
  • 6. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Consumer Research

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

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